The Salone del Mobile.Milano, the unrivaled showcase for quality and innovation is now up and running. It’s over 200,000 m² (2.2 million ft²) of net exhibition space and more than 2,000 exhibitors showing their best designs from April 04th thru April 09th. Being such an important event in the world furniture market, Artefama couldn’t stay out of it. We are featuring MOORA, Artefama’s high-end brand that showcases products designed by selected and qualified Brazilian designers. Here is a picture of our booth, specially crafted for this event, using Solid Pine Wood from reforestation projects, 100% Sustainable:
“The Salone del Mobile is the pole of attraction for innovation and also has to set an example by being able to constantly innovate its content and the way it communicates with the world, keeping the brand’s reputation secure. Only in Milan can designers and planners find a mixture of creativity and the industrial capacity to interpret and represent it. This is why the annual appointment with the Salone is paramount for all those seeking inspiration while also showcasing their creativity”, said Salone del Mobile.Milano President Claudio Luti.
The watchword for 2017 is CONTEMPORARY ELEGANCE, which is essentially sought after for its power to conjure up “beautiful” emotions and to overcome the barriers of stylistic subdivision. Palpable luxury, not strident, enriched with details that become structural, particular finishes and warm, soft materials. Here is quick view of what is being displayed at the show.
What these pieces have in common? Innovation, Research and Quality!
If you’re in Milan, visit our booth at Stand F52, Hall 06 🙂